Project

Blue Light Card - Woolworths partnership

The concept is that Blue Light Card partners with Woolworths to offer discounts to its members. The goal is to promote the Woolworths discount, educate members on purchasing the eGift card, and show how to maximise savings with Everyday Extra. Applications include video, social media, landing page and EDMs.

Retravision – Catalogues, POS and advertisement

The concept and design for the Australian retailer Retravision are sales driven and emphasise promotions and a sense of urgency. These concepts were implemented across different touchpoints such as catalogues, POS and advertisements.
Role: Concept, design, layout and proofreading.

Big Bus Sydney Guide Book

This quarterly publication was distributed exclusively to Big Bus Sydney passengers, enhancing their travel experience. The concept and content were developed in-house in Sydney, adhering to global branding guidelines.

Role: Concept development, booklet layout, map design, content creation, image sourcing, and photography.

Flexitol - Branding Concept

Flexitol is a skincare range designed to assist with various skin conditions. The concept uses metaphors to represent these conditions, ensuring consistency across the product range. The aim is to create engaging visuals that resonate with sophisticated customers, primarily women, who may feel uncomfortable with direct depictions of skin conditions.

Role: Campaign and packaging concept development and design.